English Premier League side Manchester City FC (MCFC) claims to be the first football club to sign a robotics partnership, after confirming a new global partnership deal with Chinese firm Ubtech Robotics.
The club said the deal will give supporters around the world the opportunity to enjoy exclusive content and “unique fan experiences”.
A leader in consumer robotics, Ubtech is the first company in China to design and manufacture humanoid robots.
The new partnership will introduce a series of co-branded Ubtech products across the club’s digital channels.
According to Tom Glick, MCFC’s group chief commercial officer, fans should also keep an eye out for robots at home games throughout the season. “Partnering with Ubtech, a world leader in its field, is a natural fit for us,” Glick explained.
“Together, we can reinvent the fan experience both at the Etihad Stadium and online by using pioneering technology and putting fans at the heart of the partnership.
Ubtech Robotics founder, James Zhou, said: “The partnership will bring cutting edge robotics technology and sports marketing together.
“We look forward to bringing the excitement of intelligent robots and ‘beautiful football’ together for all.”
Close Window